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SLICKS

PREMIUM MODERN AFFORDABLE

DIGITAL / BRAND CONCEPT

SLICKS

PREMIUM MODERN AFFORDABLE

DIGITAL / BRAND CONCEPT

SLICKS

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Project Overview

Slicks Brand Concept

Client: Slicks Detailing Products

Industry: Automotive & Marine

Status: COMPLETE

Tools: Illustrator, Photoshop

DISCUSSION

The team at Apollo Ridge Design is passionate about many topics and one that continues to bring us all together is the automotive world. It doesn’t matter if its trucks, sports cars, racing, bikes or anything in between, you can always find a bit of automotive influence in all of our design work. With that in mind we set out to create a unique brand concept that provided affordable, quality detailing products to enthusiasts across the scene.

DEVELOPMENT

Automotive brands come in all shapes, sizes and styles so we knew we had to create a simple and modern appearance that reflected our passion as well as our deep understanding of the enthusiast market. We worked through a few concepts that ranged from hard edges and bold graphics to subtle pinstripes and unique patterns before finally settling on the concept you see here. What kept us coming back to this simple text logo was the feeling associated with the word Slick. The rounded font edges and flowing letters evoke a feeling of freshly waxed paint, deep clarity and pride in the hard work of getting your ride ready to show off. After finalizing the logo, we took the brand even further by exploring a few product and packaging options such as ceramic coatings, 3 stage paint correction treatments, and comfortable merchandise to get the name out into the scene.

DELIVERY

This concept brand is ready to go to a new home and out into the market. If you are interested in purchasing this concept, please contact our team. We’re passionate about the automotive industry and we would be thrilled to see this brand get to the next level!

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Project Overview

Slicks Brand Concept

Client: Slicks Detailing Products

Industry: Automotive & Marine

Status: COMPLETE

Tools: Illustrator, Photoshop

DISCUSSION

The team at Apollo Ridge Design is passionate about many topics and one that continues to bring us all together is the automotive world. It doesn’t matter if its trucks, sports cars, racing, bikes or anything in between, you can always find a bit of automotive influence in all of our design work. With that in mind we set out to create a unique brand concept that provided affordable, quality detailing products to enthusiasts across the scene.

DEVELOPMENT

Automotive brands come in all shapes, sizes and styles so we knew we had to create a simple and modern appearance that reflected our passion as well as our deep understanding of the enthusiast market. We worked through a few concepts that ranged from hard edges and bold graphics to subtle pinstripes and unique patterns before finally settling on the concept you see here. What kept us coming back to this simple text logo was the feeling associated with the word Slick. The rounded font edges and flowing letters evoke a feeling of freshly waxed paint, deep clarity and pride in the hard work of getting your ride ready to show off. After finalizing the logo, we took the brand even further by exploring a few product and packaging options such as ceramic coatings, 3 stage paint correction treatments, and comfortable merchandise to get the name out into the scene.

DELIVERY

This concept brand is ready to go to a new home and out into the market. If you are interested in purchasing this concept, please contact our team. We’re passionate about the automotive industry and we would be thrilled to see this brand get to the next level!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Project Overview

Slicks Brand Concept

Client: Slicks Detailing Products

Industry: Automotive & Marine

Status: COMPLETE

Tools: Illustrator, Photoshop

DISCUSSION

The team at Apollo Ridge Design is passionate about many topics and one that continues to bring us all together is the automotive world. It doesn’t matter if its trucks, sports cars, racing, bikes or anything in between, you can always find a bit of automotive influence in all of our design work. With that in mind we set out to create a unique brand concept that provided affordable, quality detailing products to enthusiasts across the scene.

DEVELOPMENT

Automotive brands come in all shapes, sizes and styles so we knew we had to create a simple and modern appearance that reflected our passion as well as our deep understanding of the enthusiast market. We worked through a few concepts that ranged from hard edges and bold graphics to subtle pinstripes and unique patterns before finally settling on the concept you see here. What kept us coming back to this simple text logo was the feeling associated with the word Slick. The rounded font edges and flowing letters evoke a feeling of freshly waxed paint, deep clarity and pride in the hard work of getting your ride ready to show off. After finalizing the logo, we took the brand even further by exploring a few product and packaging options such as ceramic coatings, 3 stage paint correction treatments, and comfortable merchandise to get the name out into the scene.

DELIVERY

This concept brand is ready to go to a new home and out into the market. If you are interested in purchasing this concept, please contact our team. We’re passionate about the automotive industry and we would be thrilled to see this brand get to the next level!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.